A. Wren Montgomery

While at CASBS, A. Wren Montgomery will be working on a new book on greenwashing tentatively titled, Beating the Greenwashers. This book draws on extensive research to offer a new paradigm for businesses, namely, how to gain or maintain competitive advantage in an environment where many competitors are exaggerating and being deceptive. 

Montgomery is an associate professor of management and sustainability, and JJ Wettlaufer Faculty Fellow at the Ivey Business School at Western University, Canada, as well as a faculty affiliate at the University of Michigan’s Erb Institute for Sustainable Enterprise. Montgomery’s research on firm environmental communications has been pivotal in defining greenwash and its tactics, and informing strategies to stop it. Her research has been featured in top academic journals and in prominent media outlets, such as The Globe and Mail, The Guardian, CBC Marketplace, CBC News, Bloomberg News, and The Washington Post among others.

In 2023, Montgomery co-founded the Greenwash Action Lab to make academic research and insights accessible to policymakers, NGOs, and managers leading anti-greenwashing efforts. Montgomery also researches issues at the intersection of justice and sustainability, including award-winning research on the Detroit waters shutoffs and access and affordability challenges. She currently serves as co-lead of the Impact Scholar Community, a community of early-career organizations researchers seeking to do socially and environmentally impactful research, and she is also an experienced management consultant and senior government policy analyst.