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Robb Willer

Robb Willer

Stanford University
Fellow, 2020-21 Study #11
Fellow, 2012-13 Study #12

During his fellowship year, Robb Willer plans to write a book detailing strategies for achieving social change in a polarized society. Tentatively titled, The Revolution Will be Analyzed: Strategies for Social Change in Polarized Times, he will explore how various aspects of polarization in the contemporary US – ideological entrenchment, partisan animosity, and media echo chambers – change the game, requiring new strategies from the politicians, activists, and everyday people who seek to change their world.

Willer is a professor of sociology, psychology, and organizational behavior at Stanford University, where he directs the Polarization and Social Change Lab and is co-director of the Center on Philanthropy and Civil Society.

His past research has focused on politics, morality, cooperation, and hierarchy. His work has appeared in American Sociological Review, American Journal of Sociology, Journal of Personality and Social Psychology, Administrative Science Quarterly, Proceedings of the National Academy of Sciences, and elsewhere. His popular writing has appeared in outlets such as the New York Times, the Washington Post, and Vox.

Willer was a fellow at CASBS in 2012-13. For more information about his work, please visit:

Tyler Journal Articles

Stellar, Jennifer E., Willer, Robb. 2013. "The Corruption of Value: Negative Moral Associations Diminish the Value of Money." SAGE Publications Inc. Social Psychological and Personality Science 5(1): 60-66.
Simpson, Brent., Harrell, Ashley., Willer, Robb. 2013. "Hidden Paths from Morality to Cooperation: Moral Judgments Promote Trust and Trustworthiness." Social Forces 91(4): 1529-1548.
Antonenko Young, Olga., Willer, Robb., Keltner, Dacher. 2013. "“Thou shalt not kill”: Religious fundamentalism, conservatism, and rule-based moral processing.." Educational Publishing Foundation. Psychology of Religion and Spirituality 5(2): 110-115.
Feinberg, Matthew., Antonenko, Olga., Willer, Robb., Horberg, E J., John, Oliver P. 2014. "Gut check: Reappraisal of disgust helps explain liberal–conservative differences on issues of purity.." American Psychological Association. Emotion 14(3): 513-521.
Côté, Stéphane., Piff, Paul K., Willer, Robb. 2013. "For whom do the ends justify the means? Social class and utilitarian moral judgment.." American Psychological Association. Journal of Personality and Social Psychology 104(3): 490-503.
Willer, Robb., Rogalin, Christabel L., Conlon, Bridget., Wojnowicz, Michael T. 2013. "Overdoing Gender: A Test of the Masculine Overcompensation Thesis." The University of Chicago Press. American Journal of Sociology 118(4): 980-1022.
Simpson, Brent., Willer, Robb., Ridgeway, Cecilia L. 2012. "Status Hierarchies and the Organization of Collective Action." SAGE Publications Inc. Sociological Theory 30(3): 149-166.
Saslow, Laura R., Willer, Robb., Feinberg, Matthew., Piff, Paul K., Clark, Katharine., Keltner, Dacher., Saturn, Sarina R. 2012. "My Brother’s Keeper?: Compassion Predicts Generosity More Among Less Religious Individuals." SAGE Publications Inc. Social Psychological and Personality Science 4(1): 31-38.
Feinberg, Matthew., Willer, Robb. 2012. "The Moral Roots of Environmental Attitudes." SAGE Publications Inc. Psychological Science 24(1): 56-62.