Drazen Prelec

Psychology

Massachusetts Institute of Technology

Fellowship year

1997-98 - Massachusetts Institute of Technology - Study 43

Tyler Journal Articles

Prelec, Drazen; Loewenstein, George; . 1998. The red and the black: Mental accounting of savings and debt. 17(1): 4-28. http://dx.doi.org/10.1287/mksc.17.1.4