During her fellowship year, Yukiko Uchida plans to evaluate the current global ranking systems of well-being from a cultural psychological point of view. Special attention will be paid to how the current trend of market globalization changes local cultures, and consequently, the psychological functions of people in such cultures. For instance, our recent studies have suggested that due to globalization, people around the world have started to adopt “universal rules” to facilitate “fair trading markets”. Subsequently, she would like to examine how people understand and re-construct their psychological realities as a consequence of globalization. For example, has the culturally dependent way of seeking happiness changed with globalization? These are very important research questions in the context of both local communities and local companies, which are facing conflict between global and local value systems, especially in the context of employee’s motivation.
Uchida is currently a professor of social and cultural psychology at the Kokoro Research Center, Kyoto University. Upon receiving her PhD in social psychology from Kyoto University in 2003, she started her academic career as a visiting researcher at the University of Michigan and Stanford University. Since 2008, she has been based at the Kokoro Research Center. As a cultural psychologist, she studies the psychological mechanisms behind the experience of emotions like happiness. Her cross-cultural studies also examine how a participation in meaningful cultural practices fosters these psychological processes. Uchida is a 2019-20 Berggruen fellow at CASBS.
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